The work of internal-external brand alignment empowers companies to increase sales, reduce turnover, build strong brands, infuse culture, and successfully deliver their promise to customers. Whether you need a specific program or long-term strategic consultation and coaching, Kennedy Communications provides the global experience and expertise to align your teams behind a powerful customer promise.
Below is a list of some of our areas of practice. If you have a need that's not listed, contact us so we can find out more about your specific objectives and desired outcomes.
A well-planned alignment strategy will put your organization on the fast-track toward fulfilling your objectives and generating results. Our defined process for building strategic plans has delivered success for leading global brands, creating a comprehensive framework for translating top-level objectives into actionable plans. Read more »
Fulfilling your customer promise starts by bringing your brand to life through engaged and inspired teams who understand the vision. Whether you’re introducing a new brand or re-igniting an existing one, we translate your external brand into powerful internal programs that train and motivate your teams to effectively deliver your customer promise. Read more »
When customers love your brand, sales increase. We design unique sales and service models that make it easy and natural to express your value proposition, whether you’re training your own employees or passing information through a channel that sells directly to customers. We build solutions that prime your sales and customer service teams with the knowledge and skills they need to authentically represent your brand and deliver a consistent and distinctive experience to customers at every interaction. Read more »
Any change in your company, whether positive or negative, will have an impact on your workforce. Ineffective communication can sabotage even the most well-conceived change initiative. Our proven strategic approach will formulate structures and materials that effectively move your business forward during a time of transition, providing the right messages that align with your external brand while enrolling and informing your teams throughout the change process. Read more »
A strong employment brand attracts the right people to work for your company and builds value for your current employees. We create programs and tools that train and support hiring managers and field personnel in selecting the right talent to deliver your customer promise. We also create communication tools and training programs to align with your talent management strategy, building value for your brand with your current team of top-notch employees. Read more »
New team members need to be rapidly immersed into your culture while learning the critical information that will make them a successful contributor to your organization. We design on-boarding programs for global companies that empower new employees to understand your brand and culture, deliver your customer promise, and produce fast and effective results. Read more »
Coaching and mentoring employees ensures your customer promise is being delivered effectively while strengthening skills, expertise, and pride in delivering results. We create models and structures that infuse a culture of coaching within your organization, empowering leaders to coach effectively and learners to embrace being coached. If you have an existing coaching structure but need to build the communication or training around it, we create customized programs that reflect your brand and business objectives. Read more »
Get the most out of your annual sales meeting or leadership summit by creating inspiring, informative, and interactive programs that bring your event to life. Whether it’s a focused strategy session for an executive team or a company-wide virtual meeting with a geographically dispersed audience, we will formulate a solid event strategy along with a program identity and content that is memorable, motivating, and focused on the desired business outcome. Read more »
Every training interaction within your organization provides a prime opportunity to bolster your culture and align behind your brand promise. If you’re training on specific processes or shifting a belief to embrace a new way of delivering service, we design educational content that aligns your organization, produces results, and delivers your customer promise. Read more »
Every organization has a culture, but is the culture in your organization supporting or undermining the results you want to achieve? Your culture is the embodiment of your brand, and a strong culture will empower your teams to deliver your brand and customer promise with ease. We design programs that infuse and evolve your culture at every layer of your organization, starting with your leaders. We can work with you to activate a shift in culture or to re-energize an existing culture for maximum success. Read more »
When information needs to travel through your company, it’s imperative that messages align with your brand and provide clear action steps and accountabilities. Sometimes message needs to be tailored for specific locations and levels of your organization, and they always must support your brand promise. We build frameworks for effectively cascading information throughout your company and for gathering valuable feedback and employee input along the way. Read more »
Leading global organizations are committed to sustainable, ethical, and socially responsible business practices. Done right, these practices should authentically support and align with your brand and become a primary pillar of your organization’s culture. We work with clients to communicate their corporate social responsibility practices throughout their organizations and embed them in the foundation of culture, ultimately aligning with the promise to customers and strengthening the brand. Read more »
If you have a specialized program you need to strategize or would like coaching and consulting in the realm of internal-external brand alignment, Kennedy Communications can create a solution just for you. From long-term strategic planning to executive and management coaching and meeting facilitation, we can align your teams for maximum results. Read more »
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