It’s been a busy week as we gear up for some exciting work with a new client - a major specialty retailer who needs to develop internal and external communication programs to support the brand, boost sales, and create a welcoming customer experience.

In the meantime, here’s a roundup of interesting articles & posts we’ve bumped into over the past week.

Employees can be incredible brand ambassadors.  Find out how some Fortune 500 companies are using high profile employees to call attention to their brands. click here

Jeremiah Owyang from Forrester Research regularly provides fascinating insight on the social web. His most recent post describes how top companies are embracing social technologies. click here

Are you afraid of giving away too much of your expertise? This blog post on the Golden Rule of Online Marketing describes how you can share your expertise and still make money. click here

Has your dog been trying to tell you for years that he wants bacon and eggs for breakfast? Del Monte leveraged a social media community for dog owners to create a new pet product. click here

Google uses an algorithm to analyze employee behavior. Wonder what ever happened to a good old conversation? click here

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