We read a lot of great stuff from really smart people on topics related to internal-external marketing alignment. As we find articles and posts that are useful in this discussion, we’ll post them regularly in our Focus Friday.

This week we’ve been spending a lot of time looking at how companies can leverage Twitter to build their brand. It’s a great tool for listening to and communicating with customers and employees, and it can go a long way toward helping you achieve internal-external marketing alignment.  Here are some interesting articles to get you thinking about Twitter and understanding how you can leverage its power to align your brand and grow your business:

From CoTweet.com:  Making Brands Human on Twitter

From Chris Brogan: 50 Ideas on Using Twitter for Business

From Fortune: Twitter Means Business

From Mashable:  Finding the Right Brand Voice on Twitter

From PCWorld: Twitter Quitters Just Don’t Get It

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