Friday, September 25th, 2009 Posted in Communications, Marketing, Marketing Alignment, Strategy | 1 Comment »
Business Week recently released its annual list of the top 100 global brands. The accompanying article called "The Great Trust Offensive" focuses on how the brands that have survived our ... Read more..Monday, September 21st, 2009 Posted in Communications, Marketing Alignment, customer service | 2 Comments »
In any business, there will be problems. A deadline will be missed, a product won't function to the glory of its glossy advertising promise, a customer will have to wait ... Read more..