Friday, July 24th, 2009 Posted in Friday Focus, Marketing Alignment, social media | 2 Comments »
Taking on the world of social media can feel an awful lot like going to the gym when you're really out of shape. You groan and moan, and it's rather ... Read more..Monday, July 20th, 2009 Posted in Communications, Corporate Culture, Marketing, Marketing Alignment, social media | No Comments »
"They're throwing guitars out there!" exclaimed the astonished airline passenger as she watched United Airlines baggage handlers on the tarmac clumsily hucking guitar cases off the plane and onto the ... Read more..Friday, July 17th, 2009 Posted in Friday Focus, Marketing Alignment, social media | No Comments »
Still trying to wrap your head around the world of social media and what it means to you and your brand? Or are you trying to make the case with ... Read more..Wednesday, July 15th, 2009 Posted in Corporate Culture, Employee Engagement, Employment Brand, Marketing Alignment | 2 Comments »
Any business leader accountable for management of their company's employment brand, talent pipeline, or employee engagement should read a new article from Harvard Business Review (July-August 2009 issue) titled How Gen ... Read more..Friday, July 10th, 2009 Posted in Friday Focus, Marketing Alignment, social media | No Comments »
Recently we published a blog post telling the story about how a relatively innocent Tweet from the floor of a major tradeshow turned into threatening phone calls from the company ... Read more..Monday, July 6th, 2009 Posted in Marketing, Marketing Alignment, Strategy, Training | 3 Comments »
When was the last time you experienced delight as a customer? I'm not just talking ho-hum customer satisfaction (like the guy at the deli didn't completely screw up your sandwich, ... Read more..