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The internal-external marketing alignment blog.

Archive for June, 2009

Focus Friday: Your message is no longer what you say it is!

Thursday, June 18th, 2009 Posted in Communications, Friday Focus, Marketing Alignment, social media | No Comments »

The ever-expanding presence of the social web is changing how we communication folks are thinking about engaging and enrolling audiences. No matter how much time, effort, and money we put into ... Read more..

Marketing vs. Service: Bridging the Gap, Part 1

Tuesday, June 16th, 2009 Posted in Communications, Corporate Culture, Marketing Alignment, Strategy, Training | 1 Comment »

We have all experienced it. A slick new marketing campaign peaks our interest in a product or service. It's usually a bold promise about what we can expect if we ... Read more..

Focus Friday. Lessons from Kindergarten & Sesame Street to Help You Succeed in the Business World

Friday, June 12th, 2009 Posted in Communications, Friday Focus, social media | 1 Comment »

As my son wraps up his kindergarten year, this proud mama has reflected back on that classic book by Robert Fulghum "All I Really Need to Know I Learned in ... Read more..

Best Practices for Retail Training

Tuesday, June 9th, 2009 Posted in Corporate Culture, Marketing Alignment, Strategy, Training | No Comments »

15 Training Tips to Boost Your Retail Success In the competitive world of retail, training your associates and managers is essential to building and maintaining the right customer experience that supports your ... Read more..

What’s all the buzz about Hyves?

Thursday, June 4th, 2009 Posted in Marketing, Marketing Alignment, Strategy | 2 Comments »

Dutch social networking site claims half the population has registered accounts. The Dutch social networking site Hyves (hyves.nl) is getting remarkable attention in the international press. Business Week published about it,  ... Read more..