Friday, May 29th, 2009 Posted in Marketing Alignment | No Comments »
It's been a busy week as we gear up for some exciting work with a new client - a major specialty retailer who needs to develop internal and external communication programs to ... Read more..Wednesday, May 27th, 2009 Posted in Communications, Corporate Culture, Marketing, Marketing Alignment, Strategy, Training | 1 Comment »
Last week, my colleague Dan Biesma in Europe, wrote a blog post saying the end is near – the end of the recession that is. I keep waiting to see ... Read more..Tuesday, May 19th, 2009 Posted in Communications, Corporate Culture, Marketing, Marketing Alignment, Strategy | No Comments »
We are pleased to welcome a first post to our blog from Dan Biesma, Managing Director for the European Office of Kennedy Communications in Hilversum, the Netherlands. The global recession ... Read more..Friday, May 15th, 2009 Posted in Communications, Corporate Culture, Marketing, Strategy, Videos, social media | No Comments »
Many of our clients are excited about the emerging possibilities of social media, but often hit road blocks when talking about the social web with company executives. Concerns often center around ... Read more..Wednesday, May 13th, 2009 Posted in Communications, Corporate Culture, Marketing, Marketing Alignment, Strategy, Videos | 4 Comments »
Who would have known that my new favorite rock star would be sporting a sweater vest and tie, accessorized with a big laminated name-badge on a lanyard? Meet Ajay Bhatt, co-inventor ... Read more..Friday, May 8th, 2009 Posted in Communications, Corporate Culture, Friday Focus, Marketing Alignment, Strategy | No Comments »
We spent the day yesterday with a favorite client, talking about how to leverage the input, expertise, and agendas of multiple departments to build a strong employment brand. For a ... Read more..Wednesday, May 6th, 2009 Posted in Corporate Culture, Marketing Alignment, Strategy, Videos | 3 Comments »
Starbucks has recently launched a new ad campaign that Senior VP of Marketing Terry Davenport calls a "long-term story telling campaign" that will focus on the quality and value of the product ... Read more..Monday, May 4th, 2009 Posted in Communications, Corporate Culture, Marketing, Marketing Alignment | 10 Comments »
A colleague of mine shared a recent story that I believe illustrates one of the new challenges companies face in managing their brands in the age of the social web. ... Read more..Friday, May 1st, 2009 Posted in Communications, Friday Focus, Marketing, Marketing Alignment, Strategy | No Comments »
We read a lot of great stuff from really smart people on topics related to internal-external marketing alignment. As we find articles and posts that are useful in this discussion, ... Read more..