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The internal-external marketing alignment blog.

Archive for April, 2009

Three Questions to Help Align Your Brand

Tuesday, April 28th, 2009 Posted in Communications, Corporate Culture, Marketing, Marketing Alignment, Strategy, Training | 1 Comment »

Have you ever been disappointed that your usual white chocolate mocha from your favorite coffee shop was a little too cold or not sweet enough?  What about when you scored a ... Read more..

Lessons Learned from the Domino’s Video Incident

Tuesday, April 21st, 2009 Posted in Communications, Marketing, Strategy, Training | No Comments »

There's been a lot of talk in the social media world over the past week about the Dominos incident. Two employees who thought they were being funny posted a video ... Read more..

Nike Gets Naked

Saturday, April 18th, 2009 Posted in Communications, Marketing, Strategy, Videos | 1 Comment »

Another blast of creativity from Nike for the viral world. One of their best yet. Nike does so many things right in creating a culture around their product and around ... Read more..

Why You Should Care About Company Culture

Thursday, April 16th, 2009 Posted in Communications, Strategy, Training | 3 Comments »

What is company culture?  Is it a page on your website where you boast about your company's outstanding work place?  Do you mention things like what great benefits your company ... Read more..