Blogs:

Tips for Infusing a Service Model into the Business

Webinars:

Aligning Your Business Behind Your Brand

Position Papers:

The Case for Internal-External Brand Alignment

Tips for Infusing a Service Model into the Business By Alice Wright
May 10, 2013

A signature service experience is an incredible way to build strong emotional connections with customers and increase the value and recognition of a brand. The success of that experience, however, goes far beyond the service model itself and really comes to life when the entire organization can align behind the experience in every facet of the business. Read more »

Aligning Your Business Behind Your Brand By Kurt Kennedy
Nov 14, 2012

Join Kennedy Communications Global CEO, Kurt Kennedy, for this engaging webinar where you will get a clear understanding of the power behind aligning your company behind your brand. Explore the first steps to take that will put your brand on the path toward alignment. Read more »

The Case for Internal-External Brand Alignment By Kurt Kennedy
Jul 5, 2012

In a world where customers can instantly communicate their opinions about brands and influence purchasing like never before, businesses must ensure that every layer of the organization aligns behind the promise made to customers. Read more »